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The Quotable Joe Max Higgins

Whether he’s the first speaker at the podium or the last, no one can out-speak Golden Triangle Development LINK CEO Joe Max Higgins. Here are some highlights from back-to-back performances by Higgins last week.

Joe Max Higgins

Joe Max Higgins

“They started bringing out the champagne flutes. It was early in the morning and the locals were looking around like, ‘You know it’s 10 in the morning?’
Champagne didn’t go very well until a few people started figuring out you could pour it in a red Solo cup.”
Higgins on the opening of American Eurocopter 10 years ago during a rally for the plant Thursday, May 30.

“I’ve been in economic development for 25 years. I will tell you that a lot of  people still think of economic development as the whiskey and the cigars in the back rooms but that’s not the way this stuff works. This stuff is probably a lot more sophisticated than you would ever think it is. There’s a lot of stuff happening. There are towns being cut that never knew they were in consideration for a project. We decided, at least in our part of the world that the winners are going to be the ones that have the products. They are the ones that are going to be ready to go. We figured out pretty quickly that we had the land, had the water, had the sewer, had the rail and the roads — if you have all of that stuff in place and you have sites ready to go, you’re probably going to be ahead.”
Higgins discussing economic development in the Golden Triangle at the CREATE Foundation’s yearly meeting May 31.

“Dr. Malcolm Portera is one of our part time employees. That’s pretty heavy for a part time employee.”
Higgins on former University of Alabama and MSU president Malcolm Portera’s job as a recruiter for the LINK at the CREATE meeting.

“Communities that do not have the adequate resources for economic  development do not stay in economic development.”
Higgins at CREATE meeting

“Land by itself does not give you  anything. Every town has got a bean field on the edge of town that’s going to to be the next Toyota or the the next
Nissan. It’s probably not so. Every bean field on the edge of town is not going to be the next super site.”
Higgins on the importance of infrastructure at the CREATE meeting.


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